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Industry Solutions
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Advanced matching technology brings together many disparate customer file data sources
with the goal of providing a single view of the customer. This profile can be the
foundation of a fully integrated marketing database to be used to support retention
and acquisition efforts.
Marketing Data:
Consumer Data:
Reach over 200 million consumers nationwide. The industry’s premier consumer database
with the largest, most comprehensive demographic and lifestyle information available.
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Business Data:
Our data is recognized as the best quality, most accurate and most comprehensive
information solution for business applications. Reach over 14 million businesses
nationwide.
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Global Business Information:
A world-class business intelligence tool to support your prospecting and improve
customer contact opportunities with mid-to-large size businesses. For risk managers
and underwriters, integrate model driven data into the information to provide deeper
insights required in assessing risk.
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Direct Response Lists:
Improve prospecting efforts by reaching the right prospect businesses and consumers
at the right time with the right offer of products/services. Examples include the
pre-mover list, new mover list and new business list.
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Platforms:
MarketZone Gold®:
An online marketing solution to drive customer acquisition and retention campaigns.
The solution combines customer file maintenance and cleansing with business prospect
data as well as 30 custom data fields to support all of your marketing efforts.
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MarketZone Platinum™:
Internet based, closed loop marketing platform to support market and customer segmentation
and analytics, data management, file cleansing and campaign management with the
ultimate goal of increasing your return-on-investment (ROI).
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InfoConnect™:
An intelligent solution to improve customer retention, up-sell and acquisition campaigns
via branch and website by providing immediate tailored product/service offerings
based on a modeled score assigned and accessed in real-time.
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E-Mail Marketing:
E-Mail Marketing solutions to enhance your customer relationships, increase the
efficiency of your marketing budget and support multi-channel marketing efforts.
Solutions include email address append, strategy development and deployment.
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Processing:
Data Enhancement:
Enrich your customer databases with fresh marketing information to build stronger
relationships and enjoy better results.
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Data Hygiene:
Advanced matching technology along with a complete suite of mail processing services
to bring together many disparate customer file data sources and provide a single
view of the customer.
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Data Models and Analytics:
Customized modeling capabilities for customer and prospect segmentation to identify
customer and market trends, better understand current customers, predict response
and identify cross-sell opportunities that will improve your overall profitability.
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