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Industry Solutions
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Advanced matching technology brings together many disparate customer data sources
with the goal of providing a single view of your customers and prospects. This profile
can be the foundation of a fully integrated database to support retention and acquisition
marketing.
Marketing Data:
Consumer Data:
Provides insight into your customer file to allow you to better understand your
most profitable customers. Determine the products/services they need from your company
and provide effective marketing campaigns to your best customers and top prospects.
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Direct Response Lists:
Improve prospecting efforts by reaching the right prospect businesses at the right
time with the right offer of products and services.
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Platforms:
MarketZone Platinum™:
Internet based, closed loop marketing platform to support market and customer segmentation
and analytics, data management, file cleansing and campaign management with the
ultimate goal of increasing your return-on-investment (ROI).
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InfoConnect™:
Intelligent solutions to improve customer acquisition and conversion campaigns through
call centers and websites by providing customers with immediate tailored offers
based on a priority-ranking score accessed in real time.
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E-mail Marketing:
E-mail marketing solutions to enhance your customer relationships, increase the
efficiency of your marketing budget and support multi-channel marketing efforts.
Solutions include email address append, strategy development and deployment.
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Processing:
Data Enhancement:
Enrich your customer databases with fresh marketing information to build stronger
relationships and enjoy better results.
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Data Hygiene:
Advanced matching technology along with a complete suite of mail processing services
to bring together many disparate customer file data sources and provide a single
view of the customer.
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Data Models and Analytics:
Customized modeling capabilities for customer and prospect segmentation to identify
customer and market trends, better understand current customers, predict response
and identify cross-sell opportunities that will improve your overall profitability.
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