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Industry Solutions
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Strategic database marketing solutions and integrated tools to support CRM initiatives,
grow bookings, cross-promote on-site services and drive incremental property revenue.
Marketing Data:
Consumer Data:
Enhance CRM initiatives and effectiveness of targeted communications with insight
of customer lifestyle, demographic and transactional buyer data.
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Direct Response Lists:
Maximize distressed inventory and improve acquisition marketing programs by reaching
prospect consumers with proven affinity to travel and tourism.
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Platforms:
MarketZone Platinum™:
Internet-enabled data management solution to aggregate disparate property databases,
hotel reservations systems and transactional data systems to deliver an accurate
360-degree view of customers in support of marketing decisions that increase revenue
and profits.
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InfoConnect™:
Intelligent solutions to improve customer acquisition and conversion campaigns through
call center and website by providing customers with immediate tailored offers and
rewards based on a priority-ranking score accessed in real time.
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E-mail Marketing:
Acquisition and retention email marketing solutions to enhance customer relationships,
reduce mail costs and support multi-channel marketing efforts.
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Processing:
Data Enhancement:
Enrich your customer database with fresh marketing data to build stronger customer
relationships and enjoy better results.
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Data Hygiene:
Ensure the highest deliverability of direct mail campaigns with a complete suite
of mail processing services and proprietary infoUSA applications resulting in increased
response rates and reduced marketing costs.
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