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Industry Solutions
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Advanced matching technology brings together many disparate customer file data sources
to provide a single view of the customer which can then be the foundation of a fully
integrated marketing database to be used to support retention and acquisition efforts.
Marketing Data:
Business Data:
Provides insight into your customer file to allow you to better understand your
most profitable customers. Determine the products/services they need from your company
and provide effective marketing campaigns to your best customers and top prospects.
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Consumer Data:
Provides insight into your policyholder file to allow you to better understand your
most profitable policyholders, what products they may need and not have with you
and provides the foundation for effective marketing campaigns to those policyholders
and prospects that are most likely to respond and purchase.
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Global Business Information:
A world-class business intelligence tool to support your prospecting and risk assessment
of mid-to-large size businesses. OneSource offers a standardized and scalable way
to allow underwriters to quickly and easily access the information they need to
make the right risk and pricing decisions with confidence.
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Direct Response Lists:
Improve prospecting efforts by reaching the right prospects for personal and commercial
lines at the right time with the right offer of products. Examples include the pre-mover
list, new mover list and new business list.
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Platforms:
MarketZone Gold®:
An online marketing solution to drive policyholder acquisition and retention campaigns.
The solution combines policyholder file maintenance and cleansing with commercial
lines prospect data as well as 30 custom data fields to support all of your marketing
efforts.
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MarketZone Platinum™:
Internet based, closed loop marketing platform to support market and customer segmentation
and analytics, data management, file cleansing and campaign management with the
ultimate goal of increasing your return-on-investment (ROI).
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InfoConnect™:
Validate and supplement the information you get with each submission including real
time score(s), address standardization, demographics, lifestyle, behavioral and
transactional data. This intelligent solution helps to verify and augment key pieces
of underwriting data submitted via your automated underwriting system, call center
and website to ensure you are accurately assessing and pricing the risk to improve
your new business hit rate.
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E-mail Marketing:
E-mail marketing solutions to enhance your policyholder care efforts, increase the
efficiency of your marketing budget and support multi-channel marketing efforts.
Solutions include email address append, strategy development and deployment.
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Processing:
Data Enhancement:
Enrich your customer database with fresh marketing data to build stronger customer
relationships and enjoy better results.
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Data Hygiene:
Advanced matching technology along with a complete suite of mail processing services
to bring together many disparate policyholder file data sources with the goal of
providing a single view of the customer.
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Data Models and Analytics:
Customized modeling capabilities for policyholder and prospect segmentation to identify
book of business and market trends, better understand current policyholders, predict
response and identify cross-sell opportunities that will improve your overall profitability.
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