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Tools that help retailer cash registers ring.
Increase average transaction value, boost purchase frequency
and retain customers longer.
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Industry Solutions
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Customer retention is key to making each of these approaches successful. As a retailer,
you strive to retain customers by communicating the right message to the right customer
via the channel the customer prefers.
Marketing Data:
Consumer Data:
Provides insight into customer lifestyle, demographic and transactional buyer data
to enable you to have a deeper understanding of your customer data to obtain the
knowledge you need to create relevant, effective customer communications.
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Direct Response Lists:
Improve prospecting programs by reaching prospective customers with a proven affinity
for your products and services.
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Platforms:
MarketZone Platinum™:
Internet based, closed loop marketing platform to support market and customer segmentation
and analytics, data management, file cleansing and campaign management with the
ultimate goal of increasing your customer lifetime value.
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InfoConnect™:
Drive customer interaction by accessing real-time customer demographics, lifestyle,
behavioral and transactional data at point-of-sale in support of up sell opportunities.
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E-mail Marketing:
Marketing solutions to enhance your customer care efforts, increase the efficiency
of your marketing budget and support multi-channel marketing efforts. Solutions
include email address append, strategy development and deployment.
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Processing:
Data Enhancement:
Consolidation and synchronization of data from multiple data sources to form a complete
view of your customers across all channels is the first step to ensuring that business
decisions are made with the best possible customer intelligence. This, along with
a complete suite of mail processing services results in a 360 degree view to support
consistent and coordinated multi-channel messages to customers.
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Data Hygiene:
Enrich your customer databases with fresh marketing data to build stronger customer
relationships and enjoy better results.
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Data Models and Analytics:
infoUSA's modeling and analytic techniques and tools enable you to dig deeper into
your customer information and act on that knowledge. You can increase your marketing
velocity and strengthen the return of your marketing initiatives which in turn will
increase your overall revenue.
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 Call us at 888.322.5323 or for more information, contact us. |
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