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Building strong relationships with existing customers is key to the success of every
business. Plus, it's less expensive to keep existing customers than to find new
ones.
Enhancing your database with infoUSA data helps you understand the individual needs
of each customer. This knowledge will allow you to tailor products, services and
campaigns so they are more likely to purchase again and again.
Enrich your customer database with fresh marketing information:
Neural Telephone Enhancement
A proprietary service for telemarketers using sophisticated matching techniques
to append and/or verify telephone numbers to a name/address file. It can also provide
an individual name and postal address when only the telephone number is available
(often referred to as "reverse append").
Geo-coding and Census Demographics
Provides codes that identify Census geography (a necessary first step in appending
census data). Also offers latitude and longitude of a location, and identifies Congressional
districts.
infoUSA Cluster Spectrum
infoUSA has created its own proprietary clustering system, at the household level
to offer you more targeting power and better segmentation than geo-based, neighborhood
systems. Count on finding more "like" households in The infoUSA Cluster Spectrum
to increase your segmentation efficiency.
WealthFinder™
Another proprietary segmentation tool, WealthFinder™ is a data element that rank-orders
every household in the infoUSA consumer file according to its estimated wealth.
Rankings are derived from an algorithm using wealth type variables such as income,
home value, education, and asset types.
Name identification
Analyze name and address data to distinguish and identify business and consumer
names.
Ethnic Coding
Identify the ethnicity of the individual or family, based on surname.
Business Data Append
Add "firmographic" information to your business records. Business data from infoUSA's
comprehensive file of 14 million businesses. Over 100 data items to help define
your marketplace.
Consumer Data Append
Add demographic information to your consumer records. Data comes from infoUSA's
consumer file of 110 million households and 200 million individuals. Lifestyle or
psychographic data is available from complied survey data.
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